Foodstock is a fictional 3 day art, food, and music festival in Oro-Medonte, Ontario (Canada). It draws inspiration from the legendary Woodstock festival of 1969, and intends to bring a feeling of peace and togetherness to its attendees. 

This project began as a poster showing the lyrics "feed your head" from the Jefferson Airplane song White Rabbit (see fourth image). The poster letters were crafted from granulated sugar and then photographed.

The psychedelic vibe of the "Feed Your Head" poster (and the song White Rabbit) then led to the idea of Foodstock. The covers, much of the typography, and all images are hand-drawn, then digitized in Adobe Illustrator.