Exercise Three Process

For Exercise Three, I decided to change the Health Mart logo. I liked the idea of making it out of a heart and a cross to emphasize that Health Mart cares about its customers. I also decided to change the colour scheme, as I found the blue and green too dark. Also, when I looked up pharmacy logos, most of them were green and blue, so I wanted to do something different, which is why I used pale purple and a few different shades of grey for my colour scheme. For the font, I chose to use Avenir Next Bold as the font, since it gave a clean and simple look.

Here is my style frame.

And here is my storyboard.

My favourite part of the video was playing around with the stickers and using the “Page Turn” effect. I struggled the most with trying to figure out what to do with the “personal care”/”health care” part of the video. I tried to make the “personal care” turn like a dial into “health care”, but was unable to figure out how to make it work. I’m still not 100% with that section, but I think it’s alright.

Overall though, I’m quite happy with how this exercise turned out.

Christina Zalec