You’re still here? It’s over. Go home… You can click the HOME button below if you’d like, but if you’re not quite ready for that, how about a quick story about why I called my design studio Black Rabbit Design Co.? Firstly, I just really didn’t feel like naming it after myself. Most people don’t pronounce my last name right, so I just figured this was easier (by the way –– in English, it’s pronounced Zaa-lick, not Zay-lick). Secondly, I love rabbits. The first rabbit I ever had was a little black bunny named Layla. Years later, I welcomed a new (and very special/wonderful) little black rabbit named Ellie (pictured), along with her brother, a white rabbit, named Bowie, into my life. While White Rabbit was certainly an option as well, I ultimately went with Black Rabbit, because I’ve had more black rabbits than white, because Alice in Wonderland (and Jefferson Airplane) already took White Rabbit, and as an ode to my late, very special little black bunny, Ellie. That’s it.
In memory of “Ellie” Eleanor Rigby. April 4th, 2016–August 23rd, 2023