HAND-DRAWN & DIGITAL, 2017/2018
Tasked with creating a (fictional) magazine of the genre of your choosing, I decided to create a new women's magazine, called Girl Gang.
Girl Gang is a magazine created for real women. But what is a real woman? She’s the reader, their best friend, their mom, their sister. She’s a teacher, a doctor, an artist, CEO, scientist, or activist. She’s every single woman who’s had to say #metoo, every woman who walked in the Women’s March, and every woman who has risen above hardships. And, of course, she’s the person who fills the pages of the magazine.
Girl Gang features a clean, minimalistic style, with subtle nods to the 70's (e.g. Cooper Black used for the masthead). Why this 70's twist though? Part of Girl Gang's mission statement is to empower women, which was huge in the 70's. The women's liberation movement was still occurring at this point, the punk scene had just emerged, and powerful women like Joan Jett, Betty Davis, Stevie Nicks, and Billie Jean King were redefining what it meant to be a woman, which is exactly the spirit this magazine embodies.
HAND DRAWN & DIGITALLY COLOURED, 2017
Le rêveur, or The Dreamer, was created in 2017, and draws inspiration from both the psychedelic and Art Nouveau movements. Additional inspiration for this piece comes from the psychedelic rock music of the late 60's and 70's (Pink Floyd, The Grateful Dead, ). Le rêveur is a lover of music, and dreamer of peace, who fights to bring people together.
Beginning as a hand-drawn illustration, Le rêveur was then digitized using Adobe Illustrator. The animated/gif versions of this piece were made later through Adobe Photoshop in order to create a more interactive experience.
MIXED MATERIALS (DIGITAL, HAND DRAWN, SUGAR), 2017
Based off of the legendary 1969 Woodstock Festival, Foodstock is a fictional three day art, food, and music festival. This project was an exercise in arranging multiple languages (in this case, French and English) into one booklet, and began as a poster inspired by the Jefferson Airplane song “White Rabbit”. The lettering on the poster (see last image) was created using white sugar. After being photographed, the image colours were edited in Photoshop.
Moving on to the Foodstock booklet, all illustrations and the majority of the typography (save for the body text) was hand-lettered.
This project centred around updating* an existing news app to make it more user friendly and aesthetically pleasing.
For the splash page, the blue background with white serif text was swapped out for a white background with the blue Toronto Star logo.
The home screen displays top stories, and time stamps were added to inform users when a story was added. The article headlines were changed from a sans-serif to a serif typeface (Baskerville) to mimic physical newspapers.
The drop down menu was changed to a side menu that covers about 3/4 of the screen, with a blue overlay on the exposed portion of screen to help separate it from the menu.
Finally, the article pages were given more white space in order to make them cleaner and simpler to navigate. Clear differentiation between the headline and deck was made by using a serif typeface for the one (headline) and a sans-serif for the other (deck)
*This update was centred around the 2016 version of the Toronto Star app.
HAND DRAWN & DIGITALLY COLOURED, 2017
Created in 2017, this piece is inspired by Kiefer Sutherland's character "David" in the cult classic 80's vampire film, The Lost Boys.
A second version of this piece was created in 2018, showing David after his transformation into a vampire.
DIGITAL & HAND DRAWING, 2018
This ad was created for Royal Mountain Records and Exclaim! magazine to advertise new and upcoming album releases. This was a combination of digital (albums and coffee stain) and hand drawing (doodles).
A tribute to the late Tom Petty.
For this project, the task was to rebrand an existing product in three stages: evolutionary, revolutionary, and transformational.
This is a Trip